Today’s University Students Are Tomorrow’s Consumers – What Do They Think Of Your Product?

At Unisource we know that a business is only as strong as its consumers. Our consumers and their opinions are crucial to business success, so it is very important that we take the time to find out what our consumers actually think of our products.

Recruiting students for a research group on your product can be the perfect way for you to do this.

But, why students? Why is it so important to target this demographic during your marketing campaigns and how will you be able to benefit from it?

The Importance Of The Student Demographic


The importance of the student demographic is often not given the appreciation it deserves. You see, while many students might still live at home while going to university, the truth is that many more are living on their own for the first time and starting to make purchasing decisions and developing brand loyalties that are ‘mundane’ or ‘everyday’ to others.

Naturally, these students are ready and excited to be able to make their own independent choices, and are more than ever likely to choose the brands which they like, rather than those which they are simply accustomed to.

This presents a great opportunity for businesses to have a share of this market, simply by targeting students with relevant marketing.

Establishing a relationship with the student demographic will, in many cases, have a positive impact on your current and future sales. After all, today’s university students are tomorrow’s consumers.

Unisource Are The Experts


You shouldn’t have to worry about things that aren’t in your area of expertise, especially when you have a business to run, this is where we come in. We are the experts, so we will take control of the little things. 

We can assist you with the entire process of conducting research, including helping you decide on the number of participants, and in refining the questions in order to maximise the benefits of the research. We always keep costs low, and prioritise the client’s interests, so you can ensure that the research being conducted is valuable, relevant and within budget. 

Get In Contact – Recruiting Students


Would you like to get started with a research group? Unisource can help you. Born out of a passion for finding practical solutions for businesses whilst supporting upcoming talent, we are here for all your business needs. If you would like to find out more, you can find additional information on our FAQ page, or if you have any suggestions or unanswered questions, please get in touch with us here. We would love to hear from you!

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