Sometimes you have to experiment and test things out to stimulate growth. If one of your plans is not worth the investment, then you can nip it in the bud before it has an impact on your budget. If a method draws in more customers, you can invest and tweak that platform so that you can get more results.
At Unisource, we believe in providing access to resources to do just this, all whilst fine tuning your brand messaging in order to reach the right audience.
If you are interested in using market research to fine tune your brand, read on:
After conducting market research, you should have a good idea about what parts of your business are stronger than others. A good marketing strategy, whether you’re digitally-based or not, includes creating a blog page. Use a blog page to bring brand awareness to your business and keep updating this page with content that your audience may be interested in. Use it as a hub for you to communicate with comments and address criticism. By talking to your customers like you’re one of them, you’ll form a bond that will get them to stick with you.
Now you know more about how customers react to your product, you can use this information to give them offers. Free shipping, buy one get one free, discounts, rewards, put yourself in the perspective of the customer with the insight you have gained and think of a few methods.
You can use social media to create a brand image and message that reflects what customers want from your brand, and highlight the things that have received the best response. You can create shorter posts, longer posts, reels and stories, with more people talking about your product if your content receives shares and likes.
Not only can we offer advice, we will help you define your questions and determine the size of the group. From the exercise your business will have gained summarised recommendations based on insights, and a full report outlining the methodology, questions and justification.
If you would like to find out more about research groups and how they can make a difference for your business, please don’t hesitate to reach out to our team here. We are passionate about offering honest and relevant advice as a market research company, and can help guide you through the process. For more information, feel free to browse our FAQ page.